Bringing Life to Our Client's Planning
Comprehensive Marketing Program
Managed all marketing, public relations and branding programs for Headcount Management. Projects include revising all messaging, website design, creation of marketing materials, search engine optimization and business strategy.
Rebranding & Website Development
Oversaw re-branding strategy and implementation program for Steadfast Telecommunications. Projects include branding strategy, website design, creation of marketing materials, search engine optimization.
Public Relations Achievements
Placed clients in the following media outlets: Entrepreneur Magazine, Crain's NY, Sam's Small Business Magazine, Washington Times, Detroit Free Press, Chiropractic's Economics Magazine, Kena Magazine and others.
Comprehensive Strategic Plan
Created a stronger strategic plan for a high profile client looking to launch an apparel line. While our client was initially hesitant to implement the recommendation, the client realized it would ultimately be more profitable. Designed a business strategy for a web design firm that better aligned the owner's business goals with her personal goals. Sales improved 400%.
Correct Implementation Recommendation
Researched and managed a telemarketing program in the education industry. Our recommendation saved our client over $150,000.
Educational Outreach Programs
Assisted in the development of most school uniform programs in the United States public school systems on behalf of a school uniform manufacturer. Some notable districts include: New York City, Miami-Dade County, Chicago, San Antonio, Harrisburg, PA, and Long Beach Unified School District (CA). Most recently, Doubet continues to create effective in-school marketing programs, going so far as designing and facilitating a focus group at the largest school district in the country. Feedback during this focus group reinforced product development initiatives and increased retail sales.
Marketing & Public Relations
With effective marketing strategies, Beth Silver achieved over 12 million impressions within a 10-week period for SharedGreetings.com, including two snapshots in USA Today.
Beth Silver managed advertising efforts geared toward developing innovative and cost effective ways to market SharedGreetings.com. The results: 537,000 unique visitors, ranked #7 e-gifts site (January 2001, Media Metrix). Our strategies included: mall tours, concert sponsorships and online promotions.
Beth Silver, together with Martin Public Relations, created the most successful media tour in KEF Media's history for French Toast Official School Wear by featuring Dr. Robin Goldstein and the results from the FrenchToast.com Back to School Survey. The tour generated about 4.3 million viewers in approximately 33 markets. (Average is 2 million in 20 markets.)
Marketing & Sales Proposals
Wrote a winning proposal for a client in the non-profit industry, helping to establish this client as a leader in the market. The proposal value was over $30,000.